Logos are a critical aspect to any business or organization. As the company's major graphical representation, a logo anchors a company's brand and becomes the single most visible manifestation of the company ithin the target market. For this reason, a well-designed logo is an essential part of any company's overall marketing strategy. A logo must be simple, memorable, timeless, appropriate and versatile, but at the same time conjure up the feeling you want your target audience to associate with your business.